SWOT Analysis of Pakistan's Textile Industry

a.      Strengths:

• o   Self Sufficient in raw material
• o   Ever new design for new products
• o   Availability of cheap labor force
• o   Industrial manufacturing facilities
• o   Forth largest producer of cotton

b.      Weaknesses:

• o   Lack of value addition in product
• o   Scarcity of utility resources
• o   Lack of access to European and other markets etc.
• o   Increased trend of raw material export rather than final product
• o   Need to identify trade and tax free zones
• o   Political instability
• o   War on terror effects
• o   Poor infrastructure in country
• o   Poor supply chain management
• o   Untrained labor force

c.       Opportunities:

• o   Reducing cost of production
• o   Production of high value products
• o   Idea of new textile city
• o   Joint venture with foreign companies

d.      Threats:

• o   Quota System
• o   New competitor in market
• o   Shifting of capital into Bangladesh
• o   Modernization

        

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