Boston Cosulting Group Matrix

Stars:

 SBU's placed in this cell are highly attractive because the industry in which they are located is robust and the business has a strong competitive position in the industry. Stars generate large amounts of cash, but also require heavy investment to continue to grow and to maintain competitive positioning.e.g. Pepsi , Coka Cola ,USB Business,

Pepsi:

In Pakistan Market share of pepsi is approximately 47 % and company has a strong position in market .Pepsi every year invest large amount of money to grow and to maintain competitive positioning.

Cash Cows:

  These SBU's are the corporation's key source of cash, and are typically the core business. They possess a strong competitive position, but are located in an industry that is mature, not growing or declining. A Cash Cow generates more cash than it requires, providing funds to the corporation to invest in other ventures. E.g. Mobilink JAZZ, Automobile industry, Fuji Fertilizers,

Mobilink:Similarly Mobilink  Blackberry handsets which are used by the corporate customers generate heavy revenues. Jazz there is no heavy investment from the company on these brands because they are there maturity stages .

Question Marks

 When a business is located in a growing industry, but has not achieved a strong competitive position, an attempt to evaluate further investment is shrouded by ambiguity as to eventually becoming a "winner". These are termed "Question Marks" because they deserve attention to determine if the venture can be viable.E.g Zong , National Bank

Zong:

We can see that zong has much invest on there promotions but there market share is still there. Company management should find strategy problems.

Dogs :

 A business situated in a low growth or declining industry, such as at the decline stage, has a precarious future. If the business has not already developed a strong competitive advantage, it should be divested. E.g. Candia Milk, Pakistan Railways,

Pakistan Railways:

Pakistan Railways declining day by day A dog may not require substantial cash, but it ties up capital that could better be deployed elsewhere. Unless a dog has some other strategic purpose, it should be liquidated if there is little prospect for it to gain market share